It was launched by Avex on October 2, 2010 as a dedicated idol record label.[5] The first artist on the new label was the idol group Super Girls, formed in June 2010.[4][5] As of May 2014, three girl groups have debuted on the label: Super Girls, Cheeky Parade, and GEM.[6][7][8]
Idol Street Project
The project includes 71 members: 12 members of Super Girls, 9 members of Cheeky Parade (former 2nd generation trainees), 10 members of GEM (former 3rd generation trainees), 35 so-called street-sei or trainees (one 2nd generation, seven 3rd generation, twenty 4th generation, seven 5th generation, and four 6th generation), and solo singer Saori Yasaka.Members
Super Girls
Main article: Super Girls (band)
Cheeky Parade
Main article: Cheeky Parade
GEM
Main article: GEM (girl group)
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